Article published by El Economista

With the arrival of Christmas and the explosive increase in consumption, logistics problems become a real headache for retail and companies in general, especially with the growth of e-commerce in our country, as it complicates various processes that end up affecting mainly consumers and the organization itself.

Dispatch capacity, delays in product shipment, inventory, stock or transaction problems, among others, are just some of the complications that organizations must overcome and that, if not faced with proper planning and logistics, can lead to many losses and claims.

Although few companies are prepared to face these challenges, which is due to the fact that they have not moved to more efficient systems, in Chile the technology already exists to be able to face this high demand in the most effective way thanks to the impact of technology when implementing omnicanality strategies in retail. This is Omnix, a tool created by a group of Chilean engineers focused on the support and management of product commercialization, which makes the inventory available in real time using Big Data and Machine Learning models for dynamic learning of availability and distribution rules.

“The idea is to be able to overcome the main logistical problems and respond to the consumer as in the United States, with almost instantaneous deliveries and allowing the customer to choose the exact time of delivery or withdrawal of the product,” explains Aaron Cassorla, co-founder of Omnix.

Cassorla adds that “thanks to Intelligent Analytics, any product can be made available in all sales channels, coordinating in one place replenishment, dispatch and optimization in the logistics chain, thus allowing almost immediate deliveries, since it makes available all the company’s inventory in real time, transforming all stores into distribution centers, according to the strategy and needs of each company, which reduces lost sales.

According to the expert, the approach to overcome these logistical problems is to be able to integrate with as many systems as possible, since a current weakness of most organizations is to maintain ten different systems, each with its own independent monitoring.

“Omnix allows integration between systems because it has a non-invasive service layer that allows it to meet the objective: to have real-time inventory and manage orders. This facilitates scheduling based on fulfillment availability, order reassignments, service fulfillment ranking, replenishment, upselling and cross selling recommendations, which transforms all stores into distribution centers, since it also calculates possible routes based on their dispatching capabilities, location and prioritizes by cost or time, which contributes to making the best and most convenient logistical resolutions for product sales and distribution”.


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